All companies can benefit from public relations solutions, but blockchain companies especially should take advantage of public relations to spread their company message. Blockchain companies are developing groundbreaking new products and services, that deserve to be in the news.
Just Look at Apple
Apple is notorious for creating buzz around its product announcements and releases. Apple effortlessly create a commotion of attention around its company at every singleproduct launch.
The secret? Apple has great PR.
Of course, Apple has had years to build up their brand to the point they’re at now, but any company that wants to create a buzz can learn from Apple. Their campaigns are all about ‘thinking different’ and have mastered innovative PR tactics.
Without their creative marketing and PR techniques, Apple would not be the same tech giant holding almost a quarter of the market share.
Risks Of Not Using PR
Brand Recognition. You can have the most incredible, innovative new product available and yet still not make any sales if no one knows about it. You need to get people to recognize your brand and start associating you with the solutions they’re looking for.
If Apple hadn’t used their clever PR tactics to share their message and get stuck in consumer’s minds, they wouldn’t be the great, global giant of a company they are today.
Not Having Time for PR. Most blockchain companies are extremely busy working on product development and continually innovating. You don’t have time or the mental space to worry about how to message your brand to the media. A PR specialist is highly trained and can take care of developing your messaging for you efficiently and effectively.
Crisis Management. If your product or service has a vulnerability or malfunctions, chances are it will make the news, and not in a good way. Customers will complain, journalists will ask for quotes and everyone will look to you for answers. It’s tough enough to deal with fixing the problem, let alone dealing with the brand reputation and crisis management surrounding it.
A public relations professional can take the weight of a crisis off your shoulders by acting as a liaison between your company and media and developing messaging to ensure only timely and accurate information is shared.
Missed Opportunities. The biggest risk of not using public relations is missing out on opportunities to share your message. Public relations agencies can find opportunities through their existing connections to share your brand message, taking the pressure off of your team to find and develop opportunities.
Call a PR Agency Today
If you’re looking for a PR agency to help up your game in the Netherlands, then consider DelanoPR. We have years of experience helping all sorts of companies, including blockchain technology (see our work with the Blockchain Innovation Conference), to give you maximum media coverage. Our unique Big Brands Moments model is designed to get you coverage at least seven times over one year. Contact us to learn more about how we can help spread your brand message.