Most people don’t understand public relations or what it can do for them. Let’s dive into PR here, and hopefully, you’ll have a better understanding after reading this article.
Public relations can be used to build reputations through mutually beneficial relationships and two-way communication. Many people think of PR as a ‘gimmick’ or framing a message to get what you want. However, PR is really about understanding a situation and developing opportunities that benefit both parties.
For instance, journalists nowadays are bombarded with things to do, yet short-staffed. A good PR pro knows an individual journalist’s needs and can suggest stories or topics that will fit within the journalist’s publication while benefiting the PR pro’s client.
But pitching stories to journalists is not all public relations practitioners do. This article will look at the top three things you can accomplish with public relations. But first, let’s define PR.
What is Public Relations (PR)?
Public relations is the process of strategizing to build or repair reputations from initial research of the situation or opportunity through to execution and evaluation. The reputations that PR works to protect can include individuals, organizations, governments, corporations, or any entity. A public relations practitioner uses various tactics and channels to accomplish this goal including social media, blogs, thought leadership, interviews, press conferences, media tours, events, and much more.
Or, said another way, PR is about saying the right thing at the right time to the right people, and through the right channel. PR pros help to tell stories and shape images in a way that will be positive.
PR is not quite advertising because PR can be a very low-cost way to get your message across. Where advertising is pay-to-play, PR is about earning a message through having a really good story.
Here are the top three things you can accomplish with public relations.
- Increase Brand Credibility
Nowadays you need your customers to trust you, whether you are a start-up in the Netherlands or a well-established business. That trust is something you can’t buy, but you can develop it through public relations. A public relations professional can leverage thought leadership and their connections to tell your story and increase your brand’s credibility.
- Improve Online Presence
PR agencies can help develop your brand’s online presence through blogs, social media, SEO, and more. PR agencies can also work with influencers who already have a following in your brand’s niche to better connect you with your customers.
- Increase the Bottom Line
At the end of the day, PR is valuable because it builds trust and relationships with your customers. That will inevitably help to increase your bottom line. By getting your story out there with PR, you can raise more awareness and get more traffic to your site, thus increasing leads and conversions.
Work With a PR Agency
PR pros spend years honing their storying telling skills and building a network to be extremely effective at what they do. Working with a PR agency will help ensure your success and get you results like the ones above more quickly. If you’re doing business in the Netherlands, contact us to help you get started with PR.