Free publicity is the goal in PR. Here it is all about free publicity. As the word says, it concerns publications that are not paid for.
Free publicity often starts with sharing news through a press release, but often a press release alone is not enough. To obtain free publicity, a strategy is essential.
As with the core of PR, it’s all about creating a win-win situation. For example, many newspapers, magazines, podcasts and blog are constantly looking for new content and PR hooks up with them. To ensure that your message is shared on one of these channels, it is important that your message is fully in line with the values of these media.
- Is your news important enough?
- Is it interesting?
- Does it connect with the target group?
At the moment you send a message to, for example, Vriendin it is somewhat misplaced if you ask for an article about beach chairs in the middle of winter. Also a publication about the carpenter in Lutjebroek in the Telegraaf is not quite appropriate.
To increase the chance of publication, it is much more convenient to respond to current events, such as the weather, holidays or a social media ‘holiday’ / marketing date.
Another important part of getting free, positive media coverage is to consider not only the media. Of course, the channel you are contacting only shares messages so that they will be viewed by their audience. What is the benefit that the readers, listeners or viewers of your message can gain from this? A discount, win or just important, relevant tips always do well. This not only increases the chances that your post will be shared, but also that the target audience will take immediate action.
Ask for help
We can’t be good at everything (fortunately), so it’s okay to ask for help. It can be a mental threshold that you have to cross to go out and put yourself in the spotlight, we understand that all too well. It can also be that you are just short of time or don’t know where to start. In all these cases you can come to us with all your questions! A PR consultant can offer the right tools or take care of the entire free publicity process. They often have more experience in writing creative pitches, so your news is guaranteed to be picked up!
Guaranteed more visibility for your company? We are happy to help
Are you looking for a PR agency in the Amsterdam, Utrecht, The Hague or Rotterdam area that generates media attention and visibility for you and your company? PRGoeroes does this for your company! Contact us and ask about the possibilities.