When we hear what people sometimes expect from a PR agency, it can be quite unrealistic. First of all, there are many types of online agencies for companies looking for visibility: communication agencies, PR agencies, marketing agencies. And a lot of these agencies can pretend to be PR agencies. There are also marketing agencies that pretend PR is also their profession. Or they call themselves a PR agency, but do advertisements or social media or influence marketing. Anyway, a real PR agency used to be a public relations company. In other words: doing everything possible to ensure that all relationships between your company, your customers, your cooperation partners and all other parties with whom you will be dealing with (in the future) are and remain good.
All of this resulted in great things: SMEs become better known (through good attention, publications online and offline), companies become more reliable, more credible, it provides more contact moments. As a result, people can choose for you more quickly. Because the more often you pass by, the faster people can choose for you. In fact: people hire companies – or people from a company – that they know. So if they don’t know you, they can’t hire you.
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