If you’re starting a business in the Netherlands, or even just thinking about starting a business in the Netherlands, you will want to get a PR (public relations) agency right away to help you get free press, build awareness, and build relationships with your brand.
Having a PR agency in the Netherlands can help you get free press for your new business. Free press is when you have a story that the media would love to tell, so you share it with them and they publish it for their readers. It costs nothing to share your story with the media. By sending the press your story via a press release, pitch, or media kit, it makes it easier for them to publish information on you and get your brand seen.
The lesser-known secret behind the media that a PR agency understands is that they are actually quite busy and often don’t have the time to cover every story their readers may be interested in. So, when a PR agency sends them a story, they are likely to use it. PR agencies are generally trusted by the media and the press relies on them to send in content. When they do publish your company’s story, it also builds brand awareness.
When you’re starting a business in the Netherlands, it’s important to build awareness of your brand and your products or services. Using a PR agency to help get your story in the media can quickly build awareness.
Additionally, having your company’s story in the press can help you gain credibility. While anyone can pay for an advertisement to build awareness of their brand, it doesn’t carry the same credibility as an article written by a third party. You don’t pay for an article or story in the press and that’s why it gives you credibility beyond paid advertising.
Finally, hiring a PR agency when you’re starting a business in the Netherlands can help you build relationships between your brand and opinion leaders. More than just awareness, you need consumers to trust your brand and have a positive image of your company.
Your brand image is everything. A PR agency can help portray your brand in a positive light and attract credible media attention. They can also manage critical relationships between your brand and the media, or your brand and consumers. If you face a crisis or a mistake in your organization, having positive relationships can make or break your company’s success in the Netherlands.
Every brand has a story. A PR agency can help tell it in a compelling way that media are likely to share, thus helping your new business in the Netherlands get free press, build awareness, and build relationships with your brand. That’s why if you are starting a business in the Netherlands, you should hire a PR agency.
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