PRGoeroes has been working on the rollout of the PR Monitor over the past year.
Objective: gaining insights into the position of the marketing profession in relation to PR.
The monitor, which can be filled out in both Dutch and English, consists of twelve short questions. The answers, and thus the acquired insights, then help companies take action on what they need to do to increase their visibility among the target audience.
From 400 completed surveys, the remarkable result emerges that 34.5% of marketers do not understand the difference between advertisement and free publicity.