For several years, the Blockchain Innovation Conference has been the largest event in the field of blockchain in Europe. The last event was held at the KPMG headquarters in Amstelveen. The conference lasted all day and started with a Blockchain for Dummies course. The entire event could be followed via a live stream in HD quality via the website. In addition, all speakers were interviewed by Frederike Hegger (known from RTL Z). Founding partners of this conference are KPMG, ING and Rabobank, KPN, Hewlett Packard Enterprise and IBM. Moderation of the sector tracks is done by content experts: Conny Dorrestijn (business track), Marloes Pomp (public services/government) and Paul Bessems (technology).
DelanoPR organised the pitch to the media and invited them to attend the event. Sometime before the event organiser Vincent Everts appeared at BNR Radio and Radio1 to tell all about blockchain and its applications. Online, the event reached 3.4 million people in the Netherlands. Converted, this means a PR value of 55,717 euros. On the day of the conference the hashtag #BIC17 was trending topic for three hours. It was published in de Volkskrant, Portland, Reddit, Steemit, Kredietunie, Emerce, ONSNH, Computable, Dutch Cowboys, Dutch IT Channel and more.
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Go to: https://www.facebook.com/pg/DelanoPR/photos/?tab=album&album_id=1441706585916314
Want to know more about the Blockchain Innovation Conference?
Go to http://blockchaininnovationconference.com/.