Media attention for SME company: Every day I encounter them: people asking if I can promote their business. Of course – that’s my job. I don’t do anything else. But some have a very special request. Whether I can promote their company, without it being about them. Unfortunately, these are often not the companies where there are hefty groups of colleagues. So can it be done? No! Do you want to attract free publicity? Then you will have to go out with your face. If you can’t do it – then a colleague of yours. (You have to be sure that he or she will still be there in a few years).
A sole proprietorship / partnership or name of your SME company tells a journalist nothing. Your story, however, tells him / her something. Your passion / your path / your lessons and your vision – that is truly inspirational. The only one who can tell about it: is you! Your company does nothing – you as the founder are the running motor of your company. If a radio interview comes your way, your company can’t get behind the microphone – you are the one to do it.
In other words: only your company in the media is an illusion. You are desperately needed for this. As an entrepreneur, as a passionate expert, as a person to make the media happy with your stories, news, voice and vision.
“Public relations (PR) trends play a huge part in a brand’s online reputation, allowing it to appeal to the most fitting audiences.”
IMPACTFUL PR FOR COMPANIES THINKING ABOUT THE FUTURE
Creating the ideal expert status. Building your brand awareness. Building a positive image as an
employer. That and more is what PR means for your company’s future!
But how do you handle that?
Because what is real news that the outside world is waiting for? How do you write an effective press release? And even more important: How do you make sure your press release is actually placed. Do you have the right inputs from different media?
With PRGoeroes you have a PR agency at hand, who takes care of all that for you!
PLEASE LET US KNOW HOW WE CAN HELP!: https://jenniferdelano.com/contact/