5.5 million impressions with a PR value of over €145K in 3 months.
PR agency PRGoeroes handles the public relations for tech education institute Le Wagon. Le Wagon’s goal is to equip more and more individuals with highly sought-after tech skills.
Earlier this year, Le Wagon achieved the milestone of 20,000 graduates. The global company has been operating in Amsterdam for 7 years, focusing on web development and data training.
Training individuals from diverse backgrounds
Le Wagon’s mission is to train individuals from diverse backgrounds in coding, data, and product skills, providing them with the best learning experience of their lives, accelerating their careers, and changing their lives.
The company conducts intensive bootcamps, where people are taught various tech skills in a very short span of time.
Additionally, Le Wagon aims to increase the number of ‘tech women’ in our country. Women currently account for only 18% of the total Dutch workforce in the tech sector, the lowest number in Europe.
PR Results for Le Wagon
Over the past three months, PRGoeroes has managed PR for Le Wagon, achieving impressive results. Le Wagon garnered free publicity on websites such as Emerce, Techvisor, Computable, WeesMeer and Dutch Tech on Heels.