Many service providers would like to get into the media with their business, but have no idea what to do with it. Recognizing news is of course a skill, but having the right questions to ask yourself can help tremendously. Here are some questions you can ask your team to come up with the next…
Earlier this year we worked on the launch of That’s CRM. It’s the latest product by serial entrepreneur Kevin Schuyffel and he was keen to get some media attention around these new steps. A launch in tech makes us as a team very happy. We were happy to translate his news towards a briefing and…
We gave a presentation about free publicity at the Haagse Hogeschool Last week we visited the Haagse Hogeschool to talk about free publicity / PR as a profession and the challenges from the public relations practice. It was our presentation on free publicity. Presentation on free publicity with business case From PRGoeroes, it is an…
“A good way to bring attention to your business is to appear in the media. Good for your visibility and brand awareness and attention in the media builds trust, it makes people want to work with you. Yet there are still few entrepreneurs who actively include free publicity in their marketing strategy,” according to the…
What do you actually put in such a press release if it is about yourself? Recently our company, PRGoeroes, had to go into publicity ourselves. How did we approach it? Step 1: Treat yourself as a client It’s quite a different thing to help a business service provider get media attention than to be…
6 factors to consider when looking for a public relations (PR) firm There are several factors to consider when looking for a great public relations (PR) firm. Here are some tips for finding a PR firm that is a good fit for your business: Factor 1 1. Define your goals: Before you start looking for…
The 5 Best Guerrilla Marketing Campaigns Ever Made In recent years, consumers have been more immune to general marketing tactics, forcing marketers to become more creative with how they reach their audiences. Plus, many marketing companies have had to work on a low budget. So, using guerrilla marketing to get free publicity is a great…
What types of business posts score best on social media? A top 15. Last quarter I met the folks at SocialLane. They do nothing but put out social media campaigns from small and large businesses. During a presentation at Powerful Business Women’s Network, they talked about the top scoring 15 business posts on social media.…
Sometimes you have to take your own photos of a press event. 4 tips on how best to do that. 4 tips for photographing a press moment Maybe you’re going to do something special soon. Perhaps you’re thinking about launching your book or podcast, or you have an appealing speaking engagement. It could be that…
All companies can benefit from public relations solutions, but blockchain companies especially should take advantage of public relations to spread their company message. Blockchain companies are developing groundbreaking new products and services, that deserve to be in the news. Just Look at Apple Apple is notorious for creating buzz around its product announcements…