If you’re starting a business in the Netherlands, or even just thinking about starting a business in the Netherlands, you will want to get a PR (public relations) agency right away to help you get free press, build awareness, and build relationships with your brand. Free Press Having a PR agency in the Netherlands can…
That media attention is nice, but it is useful to know in advance what you are going to say. After all, a solid media blunder can haunt a company for years to come. But anyway: how do you prevent a media blunder? Last month I met Machteld Kooij, who gives media training in the Netherlands.…
During all my lectures I get asked: what is the difference between marketing and PR? Logically, they are very similar. Yet there are big differences, I like to explain them to you. PR (public relations) The core of PR is to appear in the media, for this you approach journalists and media with your…
Free publicity is the goal in PR. Here it is all about free publicity. As the word says, it concerns publications that are not paid for. Free publicity often starts with sharing news through a press release, but often a press release alone is not enough. To obtain free publicity, a strategy is essential. …
Of course, we’ve been calling it out for years: don’t forget the local media. The best read media (with probably one of your most important audiences) are the local newspapers. Last summer research was done again on the reach of local newspapers and what did it show? They are read by 11.8 million Dutch people.…
Acquiring New Customers B2B: The 6 Best Ways to Do It Looking to acquire new clients for your B2B company? We’ve rounded up tips for acquiring customers. There are many ways to gain new customers in B2B, and some of them have a higher customer acquisition cost than others. So, we’ll recommend four of the…
Writing a press release is often considered old-fashioned, because there are now many new ways to approach the press. Yet I still write press releases regularly, because with 1 press release you can write to multiple channels. 1. Put yourself in the journalist’s shoes To obtain free publicity it is important that not only…
A press release is a short document you send to media to distribute your brand story, product launch, or company announcement. A well-written can get you noticed and press coverage on your topic. A poorly written press release will get ignored. Press releases are a very relevant part of your integrated marketing and communications strategy,…
A press list, or media list, is a list of the media contacts and influencers specific to your industry/location, including their contact information and niche. Moreover, press list is used to get your brand’s story covered in digital and print media. Create a press list.. Why do you need a press list? Becuase with a…
What is an influencer, and should you become one? Here’s everything you need to know about influencer marketing and how to be a successful influencer. What is an Influencer? An influencer, meaning someone who influences their audience in decision-making, is becoming a more popular career path. They can encourage their followers to purchase from a…