Brand awareness can be a somewhat vague term. What does it mean for people to be aware of your brand, why is it important and how do you achieve it? Brand awareness is just another way of saying name recognition. For instance, if you saw a sign for a McDonald’s, an Ikea or Volkswagen, you…
Media attention for SME company: Every day I encounter them: people asking if I can promote their business. Of course – that’s my job. I don’t do anything else. But some have a very special request. Whether I can promote their company, without it being about them. Unfortunately, these are often not the companies where there…
International companies in the Netherlands may be tempted to use a global public relations agency to reach consumers and media in the Netherlands. However, it’s far more effective to work with a local PR agency in the Netherlands. Here are a few reasons why you need a local PR agency in the Netherlands. Each…
By now we are not just dependent on what the media picks up, but have taken matters into our own hands. For example, there are now numerous ways to approach the media ourselves, including the interview pitch. What is an interview pitch? Because most of us are not yet picked up by the media, it…
The video above is of course a bad media attention from America. The country where you are quickly top of not. But also in the Netherlands bad publicity can haunt you for a long time. An acquaintance of mine asked absurd amounts for consultancy. Before he knew it, they asked him if he wanted…
The difference between owned and earned media Within PR, we distinguish between 2 types of media, namely owned and earned media. Both types help your company gain visibility, name recognition and reputation. We are happy to explain the difference. A combination of owned and earned media will help you achieve the most! Of course you…
In 2018, KFC ran out of chicken in the UK. Chicken is their main ingredient – it’s literally in the name Kentucky Fried Chicken. They had to shut down about 800 restaurants across the UK for several days while they resolved the problem. But because KFC has a strong brand presence in the UK (and…
Would you like to have your book promoted by a PR agency? Promote a book. How? When you publish a book it’s useful to make sure the promotion is solid as a rock. Not all publishers can do this, and to start doing the promotion yourself as a busy entrepreneur… that’s a lot of specialist…
When we hear what people sometimes expect from a PR agency, it can be quite unrealistic. First of all, there are many types of online agencies for companies looking for visibility: communication agencies, PR agencies, marketing agencies. And a lot of these agencies can pretend to be PR agencies. There are also marketing agencies that…
If you’re starting a business in the Netherlands, or even just thinking about starting a business in the Netherlands, you will want to get a PR (public relations) agency right away to help you get free press, build awareness, and build relationships with your brand. Free Press Having a PR agency in the Netherlands can…