What is free publicity?

Free publicity is the goal in PR. Here it is all about free publicity. As the word says, it concerns publications that are not paid for. Free publicity often starts with sharing news through a press release, but often a press release alone is not enough. To obtain free publicity, a strategy is essential.  …

5 tips for writing a good press release

Writing a press release is often considered old-fashioned, because there are now many new ways to approach the press. Yet I still write press releases regularly, because with 1 press release you can write to multiple channels.   1. Put yourself in the journalist’s shoes To obtain free publicity it is important that not only…

How to Write a Press Release that Gets You Noticed

A press release is a short document you send to media to distribute your brand story, product launch, or company announcement. A well-written press release can get you noticed and press coverage on your topic. A poorly written press release will get ignored. Press releases are a very relevant part of your integrated marketing and…

How Do You Create a Press List?

A press list, or media list, is a list of the media contacts and influencers specific to your industry/location, including their contact information and niche. A press list is used to get your brand’s story covered in digital and print media.   Why do you need a press list? With a press list, you can…

These Tips Will Help You Reach the Top as an Influencer

What is an influencer, and should you become one? Here’s everything you need to know about influencer marketing and how to be a successful influencer. What is an Influencer? An influencer, meaning someone who influences their audience in decision-making, is becoming a more popular career path. They can encourage their followers to purchase from a…