Why should you call a public relations specialist? There are plenty of reasons to work with a public relations specialist, but it comes down to getting accurate and favorable coverage for your brand in the media and in front of the public. Here are seven use cases to call a public relations specialist.
The first, and most common reason to call a public relations specialist is if you have breaking news in your organization to share. If you have a product launching, rebranding, acquisition or other news you should call a PR agency.
There’s nothing worse than finding out that false information about your organization is spreading in the news, especially if it’s negative. A public relations specialist can help you manage issues or crises, acting as a liaison between your company and the media, to get the correct information out there.
If your industry is evolving rapidly, there’s a good chance that you have a newsworthy and timely story to tell about your organization, particularly if your company is innovating something entirely new for the industry. A PR agency can help you find and develop that story.
Most companies have some competition, but the more competition you have the harder it can be to enter conversations in the media and general public. Chances are your competition is already working with a PR agency to develop their messaging. Don’t get lost behind your competition! Contact a public relations specialist to get your company as prevalent, or more popular, than your competition in the media.
If you’re planning a campaign or big event, then PR can be the megaphone to amplify your message. Strategically work with a public relations specialist to get the word out about your campaign or event.
PR typically doesn’t cost as much as advertising. Generally, PR activities are earned opportunities meaning your agency will help match your organization and your story with journalists and publications that are looking for stories like yours, so you usually don’t have to pay to get PR coverage.
A lot of small companies set out to do all their marketing and public relations on their own. This can be doable at first, but realistically, you have more important things to do with your time and a public relations agency is specialized and has years of training and experience to get the results you need.
Call a Public Relations Specialist Today
Even if you are already doing great PR work, a public relations professional or agency can take your messaging and reach to the next level. A trained public relations specialist can take your news and pitch it to the right people at the right time, which can make the difference between a general mention of your company and a cover article.