106 mentions, 1.8 billion impressions, and an achieved media value of €45.2M. Start-up Fectar and PRGoeroes have been collaborating for the past two years. This has resulted in a significant number of publications for this highly ambitious tech company, leading to a much greater brand awareness. Fectar is a platform that allows you to create…
5.5 million impressions with a PR value of over €145K in 3 months. PR agency PRGoeroes handles the public relations for tech education institute Le Wagon. Le Wagon’s goal is to equip more and more individuals with highly sought-after tech skills. Earlier this year, Le Wagon achieved the milestone of 20,000 graduates. The global company…
Startup Village ‘Monthly Community Drink’ on PR The PR talk I gave at the Startup Village’s Monthly Community Drink turned out to be a fantastic experience and networking opportunity. The event was held in Amsterdam on 14 April 2023, and I had been asked to give an English presentation on how PR can make…
Brand awareness can be a somewhat vague term. What does it mean for people to be aware of your brand, why is it important and how do you achieve it? Brand awareness is just another way of saying name recognition. For instance, if you saw a sign for a McDonald’s, an Ikea or Volkswagen, you…
Media attention for SME company: Every day I encounter them: people asking if I can promote their business. Of course – that’s my job. I don’t do anything else. But some have a very special request. Whether I can promote their company, without it being about them. Unfortunately, these are often not the companies where there…
International companies in the Netherlands may be tempted to use a global public relations agency to reach consumers and media in the Netherlands. However, it’s far more effective to work with a local PR agency in the Netherlands. Here are a few reasons why you need a local PR agency in the Netherlands. Each…
By now we are not just dependent on what the media picks up, but have taken matters into our own hands. For example, there are now numerous ways to approach the media ourselves, including the interview pitch. What is an interview pitch? Because most of us are not yet picked up by the media, it…
The video above is of course a bad media attention from America. The country where you are quickly top of not. But also in the Netherlands bad publicity can haunt you for a long time. An acquaintance of mine asked absurd amounts for consultancy. Before he knew it, they asked him if he wanted…
The difference between owned and earned media Within PR, we distinguish between 2 types of media, namely owned and earned media. Both types help your company gain visibility, name recognition and reputation. We are happy to explain the difference. A combination of owned and earned media will help you achieve the most! Of course you…
Client nominated for Woman in the Media Award 2022 Dutch entrepreneur Flavia Ramos Costa – the founder of Compasso Social – from Weesp (Amsterdam) has been nominated for the Woman in the Media Award 2022. In conclusion, this makes her the only expert in her field with this nomination in her pocket. The reason…