What is free publicity?

Free publicity is the goal in PR. Here it is all about free publicity. As the word says, it concerns publications that are not paid for. Free publicity often starts with sharing news through a press release, but often a press release alone is not enough. To obtain free publicity, a strategy is essential.  …

5 tips for writing a good press release

Writing a press release is often considered old-fashioned, because there are now many new ways to approach the press. Yet I still write press releases regularly, because with 1 press release you can write to multiple channels.   1. Put yourself in the journalist’s shoes To obtain free publicity it is important that not only…