How to Write a Press Release that Gets You Noticed

A press release is a short document you send to media to distribute your brand story, product launch, or company announcement. A well-written press release can get you noticed and press coverage on your topic. A poorly written press release will get ignored. Press releases are a very relevant part of your integrated marketing and…

How Do You Create a Press List?

A press list, or media list, is a list of the media contacts and influencers specific to your industry/location, including their contact information and niche. A press list is used to get your brand’s story covered in digital and print media.   Why do you need a press list? With a press list, you can…