How to prevent media blunders

That media attention is nice, but it is useful to know in advance what you are going to say. After all, a solid media blunder can haunt a company for years to come. But anyway: how do you prevent a media blunder? Last month I met Machteld Kooij, who gives media training in the Netherlands.…

The difference between marketing and PR

During all my lectures I get asked: what is the difference between marketing and PR? Logically, they are very similar. Yet there are big differences, I like to explain them to you.   PR (public relations) The core of PR is to appear in the media, for this you approach journalists and media with your…

What is free publicity?

Free publicity is the goal in PR. Here it is all about free publicity. As the word says, it concerns publications that are not paid for. Free publicity often starts with sharing news through a press release, but often a press release alone is not enough. To obtain free publicity, a strategy is essential.  …

5 tips for writing a good press release

Writing a press release is often considered old-fashioned, because there are now many new ways to approach the press. Yet I still write press releases regularly, because with 1 press release you can write to multiple channels.   1. Put yourself in the journalist’s shoes To obtain free publicity it is important that not only…

How to Write a Press Release that Gets You Noticed

A press release is a short document you send to media to distribute your brand story, product launch, or company announcement. A well-written press release can get you noticed and press coverage on your topic. A poorly written press release will get ignored. Press releases are a very relevant part of your integrated marketing and…