Giving new meaning to the definition of empathy. The last six months I envisioned myself in Ben Joppe. This is a painter (1915-2007) that set up a foundation shortly before his death. Its goal is to give support to people and/or organizations in the field of Dutch symphonic and/or instrumental music. After he passed away, it appeared as if he had been making hundreds of paintings. The idea is to sell them, so that the foundation can begin with starting up many of its planned activities.
But how do you promote a painter that isn’t alive? My answer: by resurrecting the painter from the dead. First of all I did some research. Marty Bax also wrote a biography with the help of Guido Pera. In this bio you can read different quotes. Also I collected the most striking paintings and I got the image material of the exhibitions of 2011.
Next I made a Twitter and Facebook and restyled the account. Here I maintained the website BenJoppe.nl. Later there also came a YouTube account, Google+ and a LinkedIn account with it. Then I tweeted and Facebooked as if I was Ben and blogged together with someone who knew Ben. The result: a reach of thousands of contacts. The first exhibition was highly visited. The were dozens of people who asked where Ben was. My climax: at the exhibition I came across the brother of Ben Joppe.
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