Here’s how to increase the return on your investment in developing a press release. So here are twenty ways that you can use your release to communicate with your customers and prospects. It’s a mix of internal and external communication which will help to increase your publicity and marketing value.
1. Distribute your release to the appropriate news media. Don’t forget to do that online and where needed offline as well.
2. Publish the release on your business website. It sounds so simple, but you don’t want to know how many times people tend to ‘forget that.’
3. Send a copy of your release to your prospects. There is nothing more important than letting your customers know what you are doing. Especially when it is about a new product.
4. Distribute the release to your employees. This is the first thing to do after finishing your release.
5. Use Twitter to promote a link back to the release on your web site. You are using twitter right? And you have some ‘like’ or ‘tweet’ possibilities at your website right?
6. Email the release to your email list. You do have an email list right?
7. Include the release in your press kits. Keep your press kits always up to date, if you don’t do that, how can others be up to date?
8. ‘Like’ the press releases at website. Take a GoogleAlert to check out where the release has been published. Facebook ‘like’ al the publications so it’s possible for your fans to see how your publicity is doing.
9. Use company bulletin boards to display the release. This is the first thing besides point 4 to do after finishing your release.
10. Use your company blog to publish the release. It’s good for your google rating and a great way to get started with the rest of the media.
11. Use online press release services to expand your news reach. There are ways to publish your press release for free on multiple websites.
12. Include your release – or perhaps a summary – in your product information mailings. Journalists love to keep things short and simple.
13. Buy ad space to publish your press release. It’s the way to make sure the whole story gets covered.
14. Include your release in shareholder kits. Very important for your internal communication to keep these people up to date.
15. Hand out copies of your press release at fairs, conferences, and other events. It shows how active and busy you are with your product and how seriously you are working on it.
16. Distribute the release at press conferences. When you give a press conference, don’t let anyone leave without handing over all the information you have confirmed during the conference itself.
17. Post your press release on your company Facebook page. After your blogpost, it’s the first thing to do. And share it with the friends who will love that information.
18. Insert your press release into customer statements and invoices. Make it clear what will be the positive effect for customers because of this new fact and how they can get it.
19. Add a link to your press release in your employee email signatures. And keep emailing it for at least a week.
20. Add your press release with appropriate tags to Delicious, Digg, and other social bookmarking and content sharing web sites. There are even websites for this that can make it even more beautiful. Contact me for more information!
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Do you want to use this article in your Ezine, blog or website? Mention this piece of text: © 2011 Jennifer Delano. Jennifer Delano is a PR agent who helps out companies by making them ‘known, recognized, and appreciated’. Previously she has won a JCI Internet Award for her work and according to magazine Viva she is one of the 400 most successful women in The Netherlands. More information:www.JenniferDelano.com
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